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Creation, Conception, Production

WILLIAM GRANT AND SONS, distributor for GLENFIDDICH whisky, asked us to create a unit to promote their range. This unit stands out due its remarkable decoration in line with the brand’s references and its high storage capacity. This POS unit became a benchmark for Glenfiddich with its POS performance.

The aim:
This unit was design to present the range of GLENFIDDICH whisky, showing how its whiskys increase in quality, price, and age.
While bearing in mind strict budget constraints, the brand wanted a unit with a strong identity using its graphic codes that would hold around 200 bottles to meet the requirements of supermarkets.