BOTTEGA VENETA INTERACTIVE FURNITURE
MEDIA6 360 supports BOTTEGA VENETA in digitalizing its point of sale materials and experience. We have designed, produced, and installed an experiential mural or interactive backwall for the brand. This interactive backwall lets the customer discover the main ingredient as they take hold of a product by triggering a personalized video.
It also allows the brand to collect data: engagement rate, amount and type of products picked up, product performance, statistical analysis of ROI, etc.
DESCRIPTION OF THE EXPERIENCE
We helped the brand define the experience in the customer journey up to its physical integration:
- Choose a Bottega Veneta bottle
- The furniture detects the perfume picked up and launches its specific video
- Discover the ingredients of the perfume you are interested in